San Diego, Gaslamp Quarter, SD Convention Center, MBA Annual Conference 2015.


Three days during the MBA Annual Conference in October 2015.

Campaign Details:

Ten fully-branded pedicab rickshaws, dedicated location service, free rides for the duration of the special event, pedicab parade at the end of each day, social media exposure. Three days, 8-hour promotional days.

Campaign Results:

Over 300,000 total impressions generated.


In October 2015, ClosingCorp were exhibitors at the MBA Annual Conference in San Diego. So, they wanted to make an impression and stand out at the conference. Based in San Diego, ClosingCorp wanted to offer an authentic “San Diego experience” to their prospective clients. Also, since pedicab rickshaws are a vital part of the San Diego tourist experience, ClosingCorp wanted to offer free transportation from the convention center to their private party.


VIP Outdoor Media offered ten pedicabs, fully wrapped with the ClosingCorp artwork. Plus, our drivers dressed in ClosingCorp branded t-shirts. Throughout the entire 3-day campaign, the branded pedicab rickshaws offered dedicated exposure. The pedicabs remained outside the entrances & exits to the convention center. For eight hours each day, the pedicab rickshaws provided rides for convention attendees. The pedicabs also engaged in a “pedicab parade” at the end of each day. Then they drove down 5th Ave toward the convention center and around the harbor. Thus they generated a great deal of excitement and social media exposure. During ClosingCorp’s private party, the branded pedicabs offered free rides to the Diamond View Tower where the party took place. Then, customers were interviewed by ClosingCorp employees asking how they enjoyed the pedicab experience and free service.


“Thank you so much; you guys are awesome!” -Carol Crawford, Sr. VP Marketing, ClosingCorp