GM Pedicab Sponsorship

Campaign Details

10 Fully-Branded Pedicabs, Free Rides For 10 Hours/Day Over 4 Days, Pedicab Parades, Social Media Exposure, Drone Footage

Objective

The organizers of the 2015 NMSDC convention wanted to include our pedicab media services as part of the sponsorship packages offered to their exhibitors. The pedicabs would add value to the sponsorship packages by offering their exhibitors a creative way to stand out at the conference and gain exposure around San Diego.

Solution

We offered the NMSDC a package of our services which included free rides for convention attendees, branding and advertising, literature distribution, dedicated location and social media engagement. We wrapped 10 pedicabs with the GM logo, and these pedicabs offered free rides to all NMSDC attendees, up to 10 hours per day for 4 days. In an unprecedented move, our GM pedicabs were even allowed to park on a portion of the SDCC property. At the end of each day, our GM pedicabs engaged in a "pedicab parade" around the perimeter of the convention center, allowing for maximum exposure during peak hours and organic social media reach.