VIP Outdoor Media — experiential out-of-home advertising
    Game of Thrones Iron Throne branded pedicab fleet riding through downtown San Diego Comic-Con Gaslamp Quarter

    San Diego Comic-Con

    Comic-Con
    Advertising

    Rise to the occasion during San Diego's most crowded season. Put your brand on the move where 130,000+ fans can't miss it — in the Gaslamp Quarter, at the Convention Center, and beyond.

    Book Your Comic-Con Campaign

    The short answer

    How do you advertise at Comic-Con?

    You advertise at San Diego Comic-Con with fully wrapped, branded pedicabs that circulate the Gaslamp Quarter and the San Diego Convention Center — the show's busiest foot-traffic zones. VIP Outdoor Media builds custom pedicab wraps, runs free-ride sponsorships, and deploys LED-lit fleets that put your brand in front of 130,000+ attendees at eye level, day and night. It's mobile, impossible-to-ignore out-of-home advertising that turns the most crowded streets in San Diego into your media channel — backed by 15+ years as Comic-Con's go-to pedicab partner.

    Last updated June 23, 2026

    The Biggest Stage in San Diego

    Comic-Con is one of the biggest international conferences held in San Diego, gathering comic and science-fiction fans from all around the nation. Every year by the end of July, the Gaslamp Quarter becomes a huge sci-fi set.

    Streets are swarmed with imposing experiences, events, and hundreds of cosplays. In short, this is a huge festival-like convention that appeals to every age of people.

    So why don't you take advantage of San Diego's most crowded season and rise to the occasion?

    Pedicab riding through the Gaslamp Quarter nightlife

    Why Pedicab Advertising at Comic-Con?

    When the streets are packed and every surface is competing for attention, a moving branded pedicab wins.

    Massive Foot Traffic

    Over 130,000 attendees flood the Gaslamp Quarter every year. Your brand rides right through the heart of the action.

    Impossible to Ignore

    Fully wrapped pedicabs cut through the visual noise of Comic-Con with bold, eye-level branding that turns heads.

    Festival-Like Energy

    Cosplayers, fans, and media create a social-media-ready environment where branded pedicabs become part of the experience.

    Targeted Reach

    Reach an engaged, entertainment-savvy audience — the exact demographic that drives pop culture and brand loyalty.

    HBO Game of Thrones Iron Throne pedicab on a Gaslamp Quarter street at Comic-ConCustom wrapped pedicab mobile advertisingPedicab passengers in downtown San Diego

    Your Campaign, Our Fleet

    We are here to build your next custom pedicab and run your brand's new outbound marketing campaign.

    • Fully custom-wrapped pedicab fleet with your branding
    • Branded driver shirts and promotional materials
    • Strategic routes through peak foot-traffic zones
    • Free rides to boost brand goodwill and engagement
    • LED-lit evening rides for nighttime visibility
    Get a Comic-Con Quote

    Comic-Con Photo Gallery

    Browse our complete collection of Comic-Con pedicab activations — from custom Iron Thrones to branded fleet wraps.

    Game of Thrones Iron Throne themed pedicab at San Diego Comic-Con
    Cosplayers in Wonder Woman costume riding Iron Throne pedicab at Comic-Con
    DC Comics Batman and Wonder Woman cosplay driver on branded pedicab at Comic-Con
    Game of Thrones HBO pedicab fleet riding through Gaslamp Quarter at Comic-Con
    Simpsons FOX branded pedicab fleet with character statues at convention center Comic-Con
    Laika Experience branded pedicab crew at San Diego Comic-Con convention center
    Once Upon a Time in Wonderland themed pedicab with mushroom prop at Comic-Con
    The Simpsons FOX branded pedicab with Bart Simpson statue at Comic-Con
    Game of Thrones HBO pedicab driver giving thumbs up with passengers at Comic-Con
    Family riding Star Trek Discovery branded pedicab at Comic-Con San Diego
    The Muppets ABC branded pedicab with fans riding at San Diego Comic-Con
    Black Cat cosplayer posing on Iron Throne pedicab at San Diego Comic-Con
    Game of Thrones Iron Throne pedicab fleet riding through downtown San Diego Comic-Con
    Once Upon a Time pedicab with cosplay knight driver at San Diego Comic-Con
    It's Always Sunny in Philadelphia Green Man on branded FX pedicab at Comic-Con
    The Muppets ABC pedicab driver with Gonzo statue and passengers at Comic-Con
    Star Trek Discovery CBS All Access custom pedicab closeup at Comic-Con
    Pac-Man branded pedicab with passengers near convention center at Comic-Con
    Once Upon a Time ABC pedicab fleet with cosplay crew at Comic-Con
    Once Upon a Time pedicab with kids riding through Gaslamp Quarter Comic-Con
    Game of Thrones free rides pedicab drivers at San Diego Comic-Con
    Once Upon a Time custom pedicab fleet parked in downtown San Diego Comic-Con
    Simpsons and Bob's Burgers themed pedicab fleet at convention center Comic-Con
    Once Upon a Time custom pirate ship pedicab fleet ready for Comic-Con
    The Orville FOX branded pedicab with cosplay passengers at Comic-Con
    Pedicab driver with cosplay passengers in Gaslamp Quarter at Comic-Con
    Once Upon a Time ABC pedicab with cosplay pirate driver at Comic-Con
    Archer FX and Always Sunny Green Man branded pedicabs at Comic-Con
    DC Universe Nerd Chariot branded pedicab in Gaslamp Quarter at Comic-Con
    Once Upon a Time pedicab driver interviewed by media at Gaslamp Quarter Comic-Con
    Game of Thrones Iron Throne pedicab driver in downtown San Diego Comic-Con
    The Orville FOX pedicab with cosplay passenger saluting at Comic-Con
    Once Upon a Time themed pedicab with happy passengers near convention center
    DC Universe branded pedicab rider at convention center during Comic-Con
    Pedicab parked outside Mr. Robot activation in Gaslamp Quarter Comic-Con
    VIP Outdoor Media driver in branded shirt at San Diego Comic-Con
    Branded pedicab night ride near convention center during Comic-Con
    TikTok branded pedicab riding through Gaslamp Quarter nightlife at Comic-Con
    Game of Thrones HBO Iron Throne pedicab fleet lined up for Comic-Con San Diego
    Game of Thrones HBO Iron Throne pedicab on Gaslamp Quarter street at Comic-Con
    Game of Thrones Iron Throne pedicab drivers riding through downtown San Diego Comic-Con
    TikTok branded pedicab wrap with driver in downtown San Diego Comic-Con
    DC Nerd Chariot pedicab with Robin cosplay TV interview at Comic-Con
    DC Universe Nerd Chariot pink pedicab with passengers at Comic-Con
    The Orville FOX pedicab fleet with passengers near Omni Hotel at Comic-Con
    Under the Dome CBS custom dome pedicab with driver near convention center Comic-Con
    Under the Dome CBS pedicab fleet in Gaslamp Quarter at Comic-Con

    Comic-Con pedicab advertising — FAQ

    How do you advertise at Comic-Con?
    You advertise at San Diego Comic-Con with fully wrapped, branded pedicabs that circulate the Gaslamp Quarter and the San Diego Convention Center — the show's busiest foot-traffic zones. VIP Outdoor Media builds custom pedicab wraps, runs free-ride sponsorships, and deploys LED-lit fleets that put your brand in front of 130,000+ attendees at eye level, day and night.
    How many people attend San Diego Comic-Con?
    San Diego Comic-Con draws roughly 135,000 attendees over four days each July. The crowd fills the Gaslamp Quarter and Embarcadero, so a street-level branded fleet reaches far more than badge holders alone.
    How much does Comic-Con pedicab advertising cost?
    Comic-Con pedicab campaigns are priced by fleet size and format — partial wraps, full wraps, custom builds, and free-ride sponsorships. As a benchmark, a comparable VIP Outdoor Media deployment at Cisco Live (89 pedicabs) delivered roughly an $18 CPM across 520,000 impressions.
    Can you build custom-themed pedicabs for Comic-Con?
    Yes. VIP Outdoor Media has built fully custom pedicabs for entertainment brands at Comic-Con, including HBO's Game of Thrones Iron Throne fleet, Fox's The Orville spacecraft builds, and ABC's pirate ships. Custom builds are the most-photographed, most-shared medium on the street.
    Is pedicab advertising allowed at Comic-Con?
    Yes. Pedicabs operate on public streets across the Gaslamp Quarter and around the convention center, so branded fleets reach attendees in the public right-of-way without requiring exhibit-hall space. VIP Outdoor Media has run Comic-Con activations for entertainment brands for more than 15 years.

    Don't Miss Comic-Con 2026

    Spots fill up fast. Secure your branded pedicab fleet for this year's biggest event.

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