Microsoft – Xbox Lounge Sponsorship

Markets:

San Diego, Gaslamp District, SD Convention Center, SD Comic-Con

Duration:

Week of SD Comic-Con 2015

Campaign Details:

10 Pedicabs, promoting the Xbox Lounge Experience @The Hyatt

CAMPAIGN RESULTS:

Over 20,000 impressions generated over 4 days. Thousands of organic shares and likes across social media platforms.

Objective:

Microsoft wanted to promote their Xbox Lounge @The Hyatt exhibit where fans had a chance to play the greatest games lineup in Xbox history!” at San Diego Comic-Con. The week of Comic-Con is insanely hectic, with masses of people crowding downtown San Diego and countless brands vying to compete with each other, so Microsoft knew they needed to come up with a campaign that was unique, exciting and memorable.

Solution:

VIP Outdoor Media offered 10 pedicabs to swarm the downtown San Diego area and offer free rides to anyone who needed, compliments of Xbox.

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