Shadowhunters Pedicab Sponsorship

Campaign Details

Fully wrapped, branded and customized Pedicabs during Comic-Con 2018, promoting the #saveshadowhunters movement.

Objective

Sponsored by devoted fans attempting to bring awareness to the cancelled series Shadowhunters, this fleet of Comic-Con Pedicabs was accompanied by a VIP Outdoor Media custom tactic; the 3-sided media bike, both of which brought attention throughout Gaslamp Quarter to the #saveshadowhunters hashtag. In an unprecedented turn of events, Jack Yang, who plays Asmodeus in the popular drama series, used the custom-wrapped vehicles for transportation to bring more awareness to #saveshadowhunters.

Solution

Over 3 days, the #saveshadowhunters Pedicab fleet garnered thousands of impressions and wonderful press coverage, being featured on several blogs along with a description of the backing cause.