San Diego is home to some of the most vibrant and varied trade shows in the united states; from Comic Con International to Medical, Business travel and Home Technology Conventions, there truly is something for everyone.
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Before the late 1970s – early 1980s, advertising tactics were almost always exclusively for those with a large marketing budget. It was harder for startups, local businesses, and smaller businesses in general to find ways to spread their brand awareness without exhausting the entirety of their resources.
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In 2018, consumers are overwhelmed with a flurry of different advertisements on different marketing channels. Here's why experiential marketing campaigns stand out and get you noticed.
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Experiential marketing is an ideal chance for your potential customers to interact and connect with your brand. A real-life visceral experience can make a big impact.
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Comic-Con International hosts 34 million visitors from around the world each year, and each attendee will spend around $600. As Comic-Con expands further and further into the streets of downtown San Diego, it’s crucial to exercise as many tactics as possible to get your booth and your brand noticed at such a massive event.
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