San Diego is home to some of the most vibrant and varied trade shows in the united states; from Comic Con International to Medical, Business travel and Home Technology Conventions, there truly is something for everyone.
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In 2015, 81% of consumers agreed that giveaways are a main motivator for event participation. Whether you’re attending a huge expo like Comic-Con International or a smaller, more intimate Trade Show, giveaways are one of the most effective ways to build relationships with your target audience.
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Before the late 1970s – early 1980s, advertising tactics were almost always exclusively for those with a large marketing budget. It was harder for startups, local businesses, and smaller businesses in general to find ways to spread their brand awareness without exhausting the entirety of their resources.
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