VIP Outdoor Media
Case Studies
Sponsored by devoted fans attempting to bring awareness to the cancelled series Shadowhunters, this fleet of Comic-Con Pedicabs brought attention throughout Gaslamp Quarter to the #saveshadowhunters hashtag.
Real pedicab advertising campaigns for brands like Cisco, HBO, Stryker, Microsoft Xbox, Fox, and GM — at San Diego Comic-Con and major conventions. Individual campaigns have generated from 15,000 to 50,000,000+ branded impressions, with Cisco Live 2025 alone delivering 520,000 impressions across 9,000+ rides on an 89-pedicab electric fleet. Each case study below includes the fleet size, campaign duration, and measured results.
Cisco Live 2025 — 520,000 Branded Impressions
See how Cisco used 89 electric branded pedicabs at Cisco Live 2025 to deliver 9,000 rides, 12,460 miles, and 520,000 mobile impressions across downtown San Diego.
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Fox Network's Orville Pedicab Sponsorship
Like many companies with a strong Comic-Con International presence, Fox wanted to make a splash to promote the second season of their science fiction comedy-drama series, The Orville.
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HBO – Game of Thrones Pedicab Sponsorship
10 pedicabs, specially designed to look like the Iron Throne from Game of Thrones, offering free rides up to 10 hours per day, all week during Comic-Con.
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Stryker – AAO HNS Conference & CNS Conference
Stryker is one of the most well-known and respected companies within the medical industry. They wanted to stand out at multiple conventions that they were attending in late September.
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Shadowhunters Pedicab Sponsorship
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Microsoft – Xbox Lounge Sponsorship
Microsoft wanted to promote their Xbox Lounge @The Hyatt exhibit where fans had a "chance to play the greatest games lineup in Xbox history!" at San Diego Comic-Con.
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TaxDoor Pedicab Sponsorship
TaxDoor was exhibiting at the MBA Annual Conference in San Diego. They wanted to stand out in a sea of banners at the convention, drive traffic to their exhibitor booth and educate their peers.
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CBS – Bar Bike Build Out
CBS came to us merely 2 weeks before Comic-Con 2015 with a specific project in mind. They wanted us to transform one of our bar bikes into an interactive, multi-media mobile screening room to promote their new Late Show host Stephen Colbert.
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ClosingCorp Pedicab Sponsorship
ClosingCorp chose Pedicab advertising when they presented Jardiance, one of their diabetic treatment options, at the 77th American Diabetes Association's (ADA) Scientific Sessions® in San Diego.
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GM Pedicab Sponsorship
The organizers of the 2015 NMSDC convention wanted to include our pedicab media services as part of the sponsorship packages offered to their exhibitors.
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